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Sunday, April 30, 2000
Extract
...Sites like auctionindia.com provide an entire gamut of services from marketing the product to ensuring delivery. The online auction has a definite advantage over a physical auction. Firstly, the middleman is eliminated and the seller can reach the end consumer directly. " Dealers sometimes work as a cartel and do not allow the price to exceed a certain limit. But in the case of a virtual auction, such a problem does not exist," says Karunakaran. "In the case of a B2B auction, it is easier to break even, whereas a B2C or a C2C site needs a much higher level of customer interest to take off effectively," opines Karunakaran. |
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